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Widespread distribution of diapers, wipes will allow company to expand accessibility to existing and new consumers
July 19, 2022
By: Tara Olivo
Associate Editor at Nonwovens Industry
The Honest Company, a digitally-native, mission-driven brand focused on leading the clean lifestyle movement, announced that it has expanded distribution to Walmart. The brand is now available on Walmart.com and will launch in thousands of Walmart stores in the fall. The widespread distribution at Walmart will allow The Honest Company to expand its accessibility to existing and new consumers, providing a convenient shopping experience with additional ways to shop Honest favorites online and in-store. Through this launch, The Honest Company will expand its reach as a clean and sustainability-focused brand to the millions of customers who shop at Walmart each week. Founded in 2012 by Jessica Alba, Honest is known as the go-to clean, conscious lifestyle brand. All The Honest Company offerings are built on the brand’s foundational commitment to high-quality, safe and effective ingredients. “Honest and Walmart are both committed to helping customers live better. This key addition to our strategic list of retailers not only enables us to increase distribution of our baby and personal care products, but also strengthens our ability to grow our community of conscious consumers,” says Nick Vlahos, chief executive officer of The Honest Company. “Our expansion to Walmart is the perfect example of our omni-channel retail strategy at work, enabling us to bring access to our products in stores and on the digital shelf to even more consumers every day.” The Honest Company is now available on Walmart.com with a robust assortment of essential items including clean conscious diapers, wipes, assorted body care including an exclusive Comfort Sweet Cream personal care line and eczema relief products. “Walmart is committed to building an assortment of products that customers can trust for their families. The launch of Honest on Walmart.com and in stores later this fall is just the latest example of that commitment, making it easy and convenient for customers to pick up brands that reflect their needs during their weekly shop,” says Ralph Clare, vice president, Baby Consumables, Walmart U.S.
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